Social Insights Solution
Hear every mention,
act on what matters.
Track the conversations about your brand across social, read the mood behind them, and see how you compare with the competition without trawling through feeds yourself.
24.8Kmentions tracked68%positive sentimentEverything you need to read the room
Listening, sentiment, audience and competitors gathered continuously, so your next decision starts from evidence rather than a hunch.
Social listening
Track your brand, products, keywords and hashtags across every platform you are on, as it happens.
Sentiment analysis
See whether a spike is praise or a problem, without reading a thousand comments to find out.
Audience insights
Understand who is talking about you — where they are, what they care about, when they are active.
Trend discovery
Spot topics gaining pace in your category early enough to actually do something about them.
Competitor benchmarking
Compare your share of voice and sentiment with the brands you are measured against.
Reports & alerts
Scheduled reports for the people who need them, and alerts the moment something moves.
Every mention of your brand, in one feed
- Mentions from every connected platform arrive in one feed, tagged and searchable.
- Follow keywords and hashtags as well as your handle — most conversations never tag you.
- Alerts fire when volume jumps, so a brewing issue reaches you before it reaches the press.
- Anything worth answering can be handed to the social team without leaving the feed.
Mentions
Last 24 hoursNot just how loud, but how people feel and how you compare
- Every mention is scored, so you can see mood shift over a week rather than guess at it.
- Filter by sentiment to read only what went wrong — or only what people loved.
- Share of voice shows how much of the category conversation is yours.
- Track two or three competitors alongside yourself and watch the gap move.
Sentiment this month
Share of voice
Your categorySmarter insights, better decisions
35%
Increase in brand engagement
50%
Faster response to emerging trends
40%
Improvement in campaign performance
2.5x
Better ROI on social strategy
From keyword to decision
Set it up once and the listening carries on in the background.
Choose what to track
Your brand, product names, hashtags and the competitors you are measured against.
Connect your accounts
Link the platforms you are on so mentions, comments and engagement flow in automatically.
Watch it build
Volume, sentiment and topics fill in as the conversation happens, with alerts on anything unusual.
Report and act
Send the weekly picture to whoever needs it, and take the wins and warnings into next month’s plan.
Included with every plan
Before you start listening
From the platforms you connect through their official APIs — the same connections used elsewhere in ZarklyX. You link an account once and mentions, comments and engagement start flowing in.
That is why you track keywords and hashtags as well as your handle. Most conversation about a brand never tags it, so keyword tracking is where the useful material tends to be.
Sentiment is scored automatically and is reliable for spotting shifts and outliers, which is what it is for. Sarcasm and slang still fool any system, so you can open the mentions behind any number and read them yourself.
Yes. Alerts fire on unusual spikes in volume or negative sentiment and go to the people you choose, so a problem reaches the social team while it is still small.
Any public brand in your category. You add them by name and handle, and they appear beside you in share of voice and sentiment.
Social and brand teams use the feed daily; marketing leads use the weekly report. Both come from the same data, so nobody is arguing about whose numbers are right.
See what people are saying about you
Give us your brand name and two competitors, and we’ll walk you through a listening dashboard built on your own category.