Brand Awareness Solution
Know how many people
actually know you.
Measure reach, mentions and share of voice across every channel, see how you compare with the competition, and prove that awareness is growing rather than hoping it is.
8.45Mpeople reached23.6%share of voiceAwareness you can actually measure
Visibility, share of voice, reach and perception tracked continuously, so “the brand is growing” stops being a feeling and starts being a number.
Brand visibility
See how often your brand appears, where it appears, and whether that is growing month on month.
Share of voice
Measure how much of the conversation in your category belongs to you rather than the competition.
Audience reach
Know how many people your content actually reached, and which audiences keep coming back.
Perception & sentiment
Track how people talk about you, not just how often — reputation moves before the numbers do.
Channel performance
Find the channels and formats that build awareness, so budget follows what works.
Reports & alerts
Scheduled reports for the leadership deck, and alerts when something starts moving.
How much of the conversation is about you
- See what portion of your category’s conversation is about you, tracked continuously.
- Compare against the competitors you actually pitch against, not an industry average.
- Watch the gap move week to week, so a campaign’s effect is visible while it is running.
- Break it down by channel to see where you are winning attention and where you are invisible.
Share of voice
Your category · this monthWhich channels are doing the work
- Reach and impressions per channel, in one place instead of five platform dashboards.
- See which posts and formats carried the growth, and which quietly did nothing.
- Spot the channel where a small budget is doing most of the work.
- Send the same picture to leadership every month without rebuilding a slide.
Total reach
8.45M
+21.4%
Impressions
24.3M
+18.7%
Mentions
32.7K
+19.6%
Reach by channel
Instagram carries most of the reach this month LinkedIn grew fastest per post.
Awareness that makes an impact
32%
Increase in brand visibility
28%
Growth in organic search volume
45%
Improvement in brand recall
2.3x
Higher engagement on brand content
From baseline to proof
Awareness is only meaningful against a starting point, so that is where this begins.
Set your baseline
Connect your channels and record where reach, mentions and share of voice stand today, before anything changes.
Track the conversation
Mentions, reach and sentiment are gathered continuously across every channel you are on.
See what moved it
Campaigns, posts and channels line up against the curve, so the cause of a jump is not a guess.
Report and repeat
Send the monthly picture to leadership and put the budget behind whatever earned the attention.
Included with every plan
What marketing leads ask
From what can actually be counted: reach and impressions per channel, how often your brand is mentioned, your share of the category conversation, and how sentiment moves. Set against a baseline, those numbers show whether awareness is genuinely growing.
From the platforms you connect through their official APIs — the same connections used elsewhere in ZarklyX — so the figures match what each platform reports natively, gathered into one view.
Yes. Add the brands you are measured against and they appear beside you in share of voice and sentiment, so you can see the gap and whether it is closing.
Reach and mentions move within days, so campaign effects show up quickly. Share of voice and perception are slower — expect a few weeks of data before you read much into the direction.
It shows which channels and formats carried the growth and what each one reached, which is usually enough to move budget with confidence. It reports; the call is still yours.
Brand and marketing leads mostly, for the monthly picture. Social teams use the same data live when something spikes, so both are working from one set of numbers.
Ready to prove your brand is growing?
Give us your brand and two competitors, and we’ll walk you through the reach, mentions and share of voice you would be reporting next month.